Tiny Experiments: How to Live Freely in a Goal-Obsessed World

A transformative guide to rethinking our approach to goals, creativity and life itself from a neuroscientist and entrepreneur

'A compelling new take on a timeless concern' - CAL NEWPORT
'I loved this profound, practical and generous book' - OLIVER BURKEMAN
'Perfect for anyone seeking more freedom in how they design their life' - ALI ABDAAL
'One of the best productivity books that I've read' - RYDER CARROLL
'This book will change the way you design your goals and live your life' - NIR EYAL

We're told productivity is all about single-minded focus, hard grind and big goals. Deviating from the linear path means failure. The problem: it's not true.

In this transformative book, neuroscientist and entrepreneur Anne-Laure Le Cunff reveals the easier, proven method to achieve our ambitions: an experimental mindset. Ditching out-dated notions of chasing success, she demonstrates the joyful power of 'tiny experiments' in which goals are discovered, pursued and adapted on your own terms. Rooted in science and real-world success stories, Tiny Experiments is packed with tools to help you break free from limiting beliefs, harness the power of imperfection and apply your curiosity - to create a meaningful, productive life in an ever-changing world.

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and writer. A former Google executive, she went back to university to earn a Ph.D. in Psychology & Neuroscience from King’s College London. As the founder of Ness Labs and author of its widely read newsletter, she writes about evidence-based ways for people to make the most of their minds, navigate uncertainty, and practice lifelong learning. Her work has been featured in peer-reviewed academic journals and mainstream publications such as WIRED, Forbes, Rolling Stone, Fortune, Entrepreneur, and more.